Dr Sandra Dawn Smith

PhD, MA(Hons), MA, BA (Hons)

Selected publications and creative works (Research Outputs)

  • Davis, R., Smith, S. D., & Lang, B. U. (2017). A comparison of online and offline gender and goal directed shopping online. Journal of Retailing and Consumer Services, 38, 118-125. 10.1016/j.jretconser.2017.02.011
    Other University of Auckland co-authors: Bodo Lang
  • Smith, S. D. (2017). Self-service in the fourth circle of Hell. Contemporary Consumer Culture Theory (pp. 291-292). 10.4324/9781315563947
  • Juric, B., Smith, S., & Wilks, G. (2016). Negative customer brand engagement: an overview of conceptual and blog-based findings. In R. J. Brodie, L. D. Hollebeek, J. Conduit (Eds.) Customer Engagement: Contemporary Issues and Challenges (pp. 278-294). London: Routledge. Related URL.
    Other University of Auckland co-authors: Biljana Juric
  • Fifita, I. M. E., Smith, S. D., & Fernandez, K. V. (2015). The role of self-construal in resisting tobacco smoking. Australasian Marketing Journal (AMJ), 23 (4), 294-302. 10.1016/j.ausmj.2015.10.004
    URL: http://hdl.handle.net/2292/27924
    Other University of Auckland co-authors: Karen Fernandez, Ilaisaane Fifita
  • Peters, L. D., Lobler, H., Brodie, R. J., Breidbach, C. F., Hollebeek, L. D., Smith, S. D., ... Varey, R. J. (2014). Theorizing about resource integration through service-dominant logic. Marketing Theory, 14 (3), 249-268. 10.1177/1470593114534341
    Other University of Auckland co-authors: Roderick Brodie
  • Smith, S. D., & Buchanan-Oliver, M. (2011). Foregrounding the complexity of the employee-brand experience through a multi-modal narrative approach. Paper presented at Australia and New Zealand Marketing Academy Conference, Perth, Australia. 28 November - 30 November 2011. proceedings of the Australia and New Zealand Marketing Academy Conference. (pp. 6).
  • Brodie, RJ, Hollebeek, LD, & Bennett, SD (2011). Engagement: an important bridging concept for the emerging S-D logic lexicon. Paper presented at 2011 Naples Forum on Service, Naples. 14 June - 15 June 2011.
  • Smith, S. D., & Buchanan-Oliver, M. (2011). The branded self as paradox: polysemic readings of employee-brand identification. In M. J. Brannan, E. Parsons, V. Priola (Eds.) Branded lives: the production and consumption of meaning at work (pp. 57-74). Cheltenham, UK: Edward Elgar Publishing.
    URL: http://hdl.handle.net/2292/14350


Contact details

Primary location

Level 3, Room 378
New Zealand

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