Ms Luna Zhao
MA (Australian National University); MA (Sun Yat-Sen University); BA (Xi'an Jiaotong University)
I am a PhD student in Politics and International Relations. I worked as a financial analyst for a decade before my enrolment.
My research interests lie in political marketing and party politics, particularly in the relationship between party and voters. I remain interested in political philosophy and in questions around the elections in democracies.
Research | Current
My current research is about how two major parties in New Zealand, Labour and National, use political marketing to target Kiwis of Chinese descent in New Zealand politics.
It will provide insights into a hidden area of modern politics in New Zealand, but also a ground-breaking model for future research into ethnic minority targeting as well as broader commentary on the authenticity of political marketing in practice.
- Associate Professor Jennifer Lees-Marshment
- Dr Lara Greaves
Areas of expertise
- Political marketing