Ms Luna Zhao

MA (Australian National University); MA (Sun Yat-Sen University); BA (Xi'an Jiaotong University)

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Doctoral Candidate - Doctor of Philosophy

Biography

I am a PhD student in Politics and International Relations. I worked as a financial analyst for a decade before my enrolment.

My research interests lie in political marketing and party politics, particularly in the relationship between party and voters. I remain interested in political philosophy and in questions around the elections in democracies.

Research | Current

My current research is about how two major parties in New Zealand, Labour and National, use political marketing to target Kiwis of Chinese descent in New Zealand politics.

It will provide insights into a hidden area of modern politics in New Zealand, but also a ground-breaking model for future research into ethnic minority targeting as well as broader commentary on the authenticity of political marketing in practice.

Conference presentations:

March 2021, “Strategic Targeting of Chinese New Zealanders – the Case of the National party,” Guest Lecturer for Political Marketing course, University of Auckland, Auckland. 

November 2020, “Targeted communication -The case of targeting Chinese New Zealanders,” 2020 New Zealand Political Studies Association Political Communication Conference (NZPSA), University of Waikato, Tauranga.

November 2020, “Targeting Chinese voters,” ANZMAC 2020 Online Doctoral Colloquium.

Postgraduate supervision

  • Associate Professor Jennifer Lees-Marshment 
  • Dr Lara Greaves 

Areas of expertise

  • Political marketing
  • Globalisation

Contact details

Primary office location

SOCIAL SCIENCES BUILDING - EAST - Bldg 201E
Level 7, Room 702
10 SYMONDS ST
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand