Dr Jennifer Susan Lees-Marshment

BA(Hons) (Keele), MA (Distinction) (Manchester), PhD (Keele)

Associate Professor | Political Studies

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Contact details

  • Media Contact

Areas of Expertise

Political marketing, political leadership, consultation, deliberation and public input

 

Address details

  • Faculty of Arts
  • Social Sciences
  • Political Studies


1-11 SHORT STREET
Level 3, Room 810-317
1-11 SHORT ST
Auckland 1010
New Zealand

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Biography

Dr Jennifer Lees-Marshment was lecturer and senior lecturer in the UK at Keele University and Aberdeen University before joining Auckland in November 2005 as a senior lecturer, then senior lecturer over the bar, then Associate Professor in 2012.

Research | Current

Dr Lees-Marshment researches the relationship between politicians, government and public opinion, mainly through the field of political marketing which she has established international expertise in, but more recently, political leadership. She is author/editor of 12 books, and is currently working on a new project to consider how public input through different forms (market research, consultation and deliberation) can be integrated into political leadership for which she has interviewed 51 ministers in the UK, Canada, New Zealand and Australia as well as government and consultation staff. Jennifer also aims to support the work of other scholars through research organisation and nurturing leadership, and engage in transfer knowledge through involving practitioners in academic life and applying research to practice. In her teaching she seeks to embed transferrable skills and applied work alongside a philosophy of collaborative teaching using peer tutors and online resources and in particular a new course The Practice of Politics. She also teaches courses on Political Marketing and Political Management in Government. See www.lees-marshment.org for further details.

 

Postgraduate Supervision

Dr Lees-Marshment currently has an active group of research students. Her students work on topics such as market-oriented communication of leaders, political public relations, branding government departments, using e-marketing to stimulate party participation, and e-consultation. Jennifer can supervise suitable topics in political leadership, consultation, deliberation, parties, elections, interest-groups and political marketing.

Teaching | Current

Political Studies

 

POLITICS 315: The Practice of Politics (Semester 2)

POLITICS 345: Political Marketing (Semester 2)

POLITICS 704: Political Management in Government (Semester 1)

 

 

Selected Publications and Creative Works (Research Outputs)

  • Lees-Marshment, J. S., & Pettitt, R. (2014). Mobilising Volunteer Activists in Political Parties: The view from central office. Contemporary Politics. 10.1080/13569775.2014.907991
  • Lees-Marshment, J. S. (2014). Political Marketing: principles and applications (2nd). Abingdon, Oxon: Routledge. Pages: 290.
  • Lees-Marshment, J., Conley, B., & Cosgrove, K. (Eds.) (2014). Political Marketing in the United States. New York, USA: Routledge. Pages: 318.
  • Lees-Marshment, J. S. (2013). ‘Integrating Public Input into Political Leadership and Government Post Workshop Report’. Report.
  • Lees-Marshment, J. (Ed.) (2012). Routledge Handbook of Political Marketing. Abingdon, Oxon: Routledge. Pages: 388.
  • Marland, A., Giasson, T., & Lees-Marshment, J. (Eds.) (2012). Political Marketing in Canada. Vancouver: UBC Press. Pages: 305.
  • Lees-Marshment, J. S. (2011). The Political Marketing Game. UK: Palgrave MacMillan. Pages: 259.
    URL: http://hdl.handle.net/2292/10727
  • Lees-Marshment, J. S., Stromback, J., & Rudd, C. (Eds.) (2010). Global political marketing. Abingdon Oxon UK: Routledge. Pages: 298.
    URL: http://hdl.handle.net/2292/10729