Dr Jennifer Susan Lees-Marshment

BA(Hons) (Keele), MA (Distinction) (Manchester), PhD (Keele)


Dr Jennifer Lees-Marshment is Associate Professor of Politics at Auckland University and her research focuses on the relationship between the public and political elites. She is a world expert in political marketing and author/editor of 13 books and seeks to connect university and society where possible through initiatives like TVNZ's Vote Compass in the 2014 New Zealand Election and celebrations to mark the anniversary of Magna Carta.

Research | Current

Dr Lees-Marshment is a research-led but practice-oriented academic who researches the relationship between politicians, government and public opinion, mainly through the field of political marketing which she has established international expertise in, but more recently, political leadership. She is author/editor of 13 books.

Her most recent book The Ministry of Public Input considers how public input through different forms (market research, consultation and deliberation) can be integrated into political leadership, and draws on 51 interviews with ministers in the UK, Canada, New Zealand, Australia and the US about public input in government. It won the 2015 Research Award for Australasia from IAP2 (The International Association for Public Participation).

Jennifer also aims to support the work of other scholars through research organisation and nurturing leadership, and engage in transfer knowledge through involving practitioners in academic life and applying research to practice.

In her teaching she seeks to embed transferrable skills and applied work alongside a philosophy of collaborative teaching using peer tutors and online resources and in particular a new course The Practice of Politics. She also teaches courses on Political Marketing and Political Management in Government. See www.lees-marshment.org for further details.

Teaching | Current

POLITICS 206 The Practice of Politics

POLITICS 315 The Practice of Politics - see https://www.coursebuilder.cad.auckland.ac.nz/flexiblelearning/practice-of-politics/ (Auckland login only)

POLITICS 345 Political Marketing - see www.political-marketing.org

POLITICS 704 Political Management in Government

Postgraduate supervision

Dr Lees-Marshment currently has an active group of research students who meet socially and attend events such as campaign launches and TVNZ debates in the 2014 NZ election. Her students work on topics such as market-oriented communication of leaders, political public relations, branding government departments, using e-marketing to stimulate party participation, and e-consultation. Jennifer can supervise suitable topics in political leadership, consultation, deliberation, parties, elections, interest-groups and political marketing.


Chair of the Magna Carta 800th Committee for New Zealand

Academic advisor to TVNZ's Vote Compass for the 2014 New Zealand Election

CLeaR Fellow in Teaching and Learning for 2015 on the theme Student engagement and achievement 

Fellow of the Political Management Programme at Carleton University in Canada

President of the NZPSA (New Zealand Political Studies Association) 2011-2012


In 2015 Jennifer is the Arts Clear Teaching Fellow working on a project called The Global Practice of Politics.

Areas of expertise

Political marketing, political leadership, consultation, deliberation and public input

Committees/Professional groups/Services

Recent activities (since 2012) include:

Selected publications and creative works (Research Outputs)

  • Lees-Marshment, J. S., Dufresne, Y., Eady, G., Osborne, D., Van der Linden, C., & Vowles, J. (2015). Vote Compass in the 2014 New Zealand election: Hearing the voice of New Zealand voters. Political Science, 67 (2), 94-124. 10.1177/0032318715609076
    Other University of Auckland co-authors: Danny Osborne
  • Lees-Marshment, J. (2015). The Democratic Contribution of Political Market Researchers. Journal of Public Affairs, 15 (1), 4-13. 10.1002/pa.1461
    URL: http://hdl.handle.net/2292/25377
  • Lees-Marshment, J. (2015). The Ministry of Public Input: Integrating citizen views into political leadership. UK: Palgrave Macmillan. Pages: 296.
    URL: http://hdl.handle.net/2292/24081
  • Lees-Marshment, J., & Pettitt, R. (2014). Mobilising Volunteer Activists in Political Parties: The view from central office. Contemporary Politics. 10.1080/13569775.2014.907991
  • Esselment, A. L., Lees-Marshment, J., & Marland, A. (2014). The Nature of Political Advising to Prime Ministers in Australia, Canada, New Zealand and the United Kingdom. Commonwealth & Comparative Politics, 52 (3), 358-375. 10.1080/14662043.2014.919731
    URL: http://hdl.handle.net/2292/23047
  • Lees-Marshment, J., Conley, B., & Cosgrove, K. (Eds.) (2014). Political Marketing in the United States. New York, USA: Routledge. Pages: 318.
    URL: http://hdl.handle.net/2292/23044
  • Lees-Marshment, J. (Ed.) (2012). Routledge Handbook of Political Marketing. Abingdon, Oxon: Routledge. Pages: 388.
  • Marland, A., Giasson, T., & Lees-Marshment, J. (Eds.) (2012). Political Marketing in Canada. Vancouver: UBC Press. Pages: 305.


Contact details

  • Media Contact

Office hours

Monday 1230-130

Primary location

Level 5 , Room 504
New Zealand

Web links