Associate Professor Jennifer Susan Lees-Marshment

BA(Hons) (Keele), MA (Distinction) (Manchester), PhD (Keele)


Jennifer Lees-Marshment is a research-led but practice-oriented cross-disciplinary academic working in the areas of Political Marketing, Political Management and Political Leadership. She has taught and published in both marketing and politics.

Author/editor of 14 books, a world expert in political marketing, and A-rated in the NZ research assessment (PBRF) she was also Academic Advisor to TVNZ’s Vote Compass (2014, 2017) and Kiwimeter (2015) initiatives, engaging over a million members of the public in discussing politics and policy and facilitating the University and TVNZ partnering to host the first ever 1 News Young Voters Debate in 2017. See this video on how her research had impact through Vote Compass

Jennifer has presented her research to government staff, won the International Association for Public Participation Research Award for Australasia and was appointed to Chair the NZ Magna Carta 800th anniversary committee in 2015. In service, her interests are in employability, engagement and impact.


Research | Current

Jennifer is a world expert in Political Marketing. She also completed an award-winning 2015 book The Ministry of Public Input on how public input can be integrated into political leadership.

Currently Jennifer is writing a book to define Political Management: strategic planning, political HR, organisational behaviour, leadership and evaluation in government and politics.

Jennifer is author/editor of 14 books, multiple articles in political science and business journals and has edited four special issues of journals. She has interviewed over 200 political practitioners including govenrment ministers and advisors to Prime Ministers and Presidents. Her most recent edited book Political marketing and management in the 2017 New Zealand Election (Palgrave) utilises Vote Compass survey data of 250,000 respondents.

Nurturing research leadership is fundamental to her work, through event and network organisation, editorial work, and mentoring other scholars. She is also involved in engagement through media work and impact through applied research and advice on political strategy and engagement.

See for further details.

Teaching | Current

In her teaching Jennifer seeks to develop employability, with applied assignments and an innovative course The Practice of Politics explores the nature, suitability, skills and ethics needed to get and succeed when working in politics, government and IR. She created an online resource Teaching the Practice of Politics for other colleagues who wish to teach their own employability course.

POLITICS 315 The Practice of Politics - see resource centre at (Auckland login only)

POLITICS 345 Political Marketing - see

POLITICS 704 Political Management in Government 


Previously taught course:

POLITICS 213 Media, Opinion and Propaganda - see resource centre

Postgraduate supervision

Dr Lees-Marshment can supervise graduate research in political marketing, political management, political parties and elections, political communication, political leadership, government and public consultation and government management/marketing. Current PhD students include:

  • Natalia Bogado Hernandez, Political marketing communication and immigration issues (main supervisor; 2nd supervisor Gavin Northey, Marketing), July 2018 -
  • Bey Widodo, The Understanding and Overcoming Resistance to Change in Public Sector Reform: the Case of Indonesian Government, (main supervisor), May 2018 -
  • Joyce Manyo, ‘The Design and Delivery of the Political Brand promise’ (main supervisor; 2nd supervisor Mike Lee, Marketing), March 2018 -
  • Salma Usman Malik, ‘The impact of online media on political knowledge of the young: identifying problems, potential and solutions’ (main supervisor) August 2017 -
  • Andrew Lim ‘Political marketing and nation branding by NZ and Australian advocacy groups to support Israeli and Palestinian governmental public diplomacy’ (main supervisor), May 2017 -

Previous students have worked on topics such as market-oriented parties, market-oriented communication of leaders, political public relations, branding government departments, e-marketing, party participation, e-consultation, nation branding and tourism marketing. 

Jennifer also supports graduate students in running Political marketing and management network for current and former students, encouraging her graduates to be an active group and attend events such as campaign launches and TVNZ debates in elections.

Her Masters students often obtain jobs immediately after completing their thesis. Check out this video with MA student Tom James who developed a passion for working in market research whilst studying under Jennifer, and got a job with Colmar Brunton with his role including research for government.


  • Academic Advisor to TVNZ's Vote Compass, 2017
  • Academic Advisor to TVNZ's Kiwimeter, 2016
  • 2016 Keynote (English language) for the Canadian Communication Association conference in Calgary  ‘Everybody's talking at me: managing the incessant communication of public input to our political leaders.’
  • CLeaR Fellow in Teaching and Learning for 2015 on the theme Student engagement and achievement, completing an online resource to help academics teach the practice of politics
  • Appointed Chair of the Magna Carta 800th Committee for New Zealand, 2015
  • Academic Advisor to TVNZ's Vote Compass for the 2014 New Zealand Election
  • Fellow of the Political Management Programme at Carleton University in Canada, 2013
  • Political Science Keynote at the Contested Democracy Conference, University Paris Sobonne Nouvelle, Paris, 2012
  • President of the NZPSA (New Zealand Political Studies Association) 2011-2012
  • Distinguished Visiting Scholar, University of Suffolk, Boston, USA, sponsored by the College of Arts and Sciences, the John Joseph Moakley Institute, and the Institute for Diversity in Civic Leadership, 2011
  • Visiting Professor, Political Science, Masaryk University; Politics/European Studies, Palacký University Czech Republic, 2010
  • Keynote, UiTM, Malaysia, 'The Political Marketing Game', 2009
  • Visiting professorship, Centre for the Study of Democratic Citizenship, McGill/Laval University, and Keynote, Political Marketing Practice and Research in Canada Workshop, Canadian Political Science Association (CPSA), 2009
  • Keynote, The Democracy Week Conference, Mid-Sweden University, Sundsvall, Sweden ‘Political marketing: the key to electoral success or cause of democratic turmoil?’ 2004


Employability Advocate for the School of Social Sciences. See online resources:

Academic lead on the University of Auckland Working Group on Impact, July 2018 onwards

Areas of expertise

  • Political marketing
  • Political management
  • Political leadership
  • Political communication
  • Parties and elections
  • Media, consultation, deliberation and public input

Committees/Professional groups/Services

Current activities:

  • Associate Editor for the European Journal of Marketing, March 2018 onwards
  • Editor of the book series Palgrave Studies in Political Marketing and Management, 2015 onwards
  • Editorial board member for the International Review on Public and Nonprofit Marketing 2009 onwards
  • Communications officer for the PSA Political Marketing Group

Past activities include:

  • Lead, Embedding Employability, Faculty of Arts BA Renewal, 2016-17
  • Editor of special issues of the Journal of Non-profit and Public Sector Marketing (2016), Journal of Non-profit & Public Sector Marketing (2005), International Journal of Non-profit and Voluntary sector marketing (2003) and Journal of Public Affairs (2003)
  • Member of the Reference Group on the University Graduate Profile, 2014
  • Member of the internal social sciences committee for the PBRF research exercise, 2012
  • Member of IAP2 Auckland branch organising committee
  • Chair of the Department of Political Studies Research Committee, 2013
  • Training on the Practice of Political Marketing delivered to Carleton University political management graduate students, 2013
  • Invited trainer for the Government of Macedonia’s Training for Young Leaders, to teach Political Marketing and Leadership, 2012
  • Postgraduate enrichment co-ordinator Political Studies Auckland University 2010-2011
  • Founding Chair of the Departmental Learning and Teaching Committee Political Studies Auckland University 2006-7
  • Director of Quality, Management Department, during Institutional Quality Audit Discipline Audit Trail 2003-4

Selected publications and creative works (Research Outputs)

  • Lees-Marshment, J. (2018). Political Marketing and Management in the 2017 New Zealand Election. Palgrave Pivot. Pages: 158.
  • Lees-Marshment, J., & Smolović Jones O (2018). Being more with less: Exploring the flexible political leadership identities of government ministers. Leadership, 174271501668781-174271501668781. 10.1177/1742715016687815
  • Hendriks, C. M., & Lees-Marshment, J. (2018). Political Leaders and Public Engagement: The Hidden World of Informal Elite–Citizen Interaction. Political Studies10.1177/0032321718791370
  • Lees-Marshment, J. (2016). Deliberative political leaders: The role of policy input in political leadership. Politics and Governance, 4 (2), 25-35. 10.17645/pag.v4i2.560
  • Lees-Marshment, J. S., Dufresne, Y., Eady, G., Osborne, D., Van der Linden, C., & Vowles, J. (2015). Vote Compass in the 2014 New Zealand election: Hearing the voice of New Zealand voters. Political Science, 67 (2), 94-124. 10.1177/0032318715609076
    Other University of Auckland co-authors: Danny Osborne
  • Lees-Marshment, J. (2015). The Democratic Contribution of Political Market Researchers. Journal of Public Affairs, 15 (1), 4-13. 10.1002/pa.1461
  • Lees-Marshment, J. (2015). The Ministry of Public Input: Integrating citizen views into political leadership. UK: Palgrave Macmillan. Pages: 296. 10.1057/9781137017789
  • Esselment, A. L., Lees-Marshment, J., & Marland, A. (2014). The Nature of Political Advising to Prime Ministers in Australia, Canada, New Zealand and the United Kingdom. Commonwealth & Comparative Politics, 52 (3), 358-375. 10.1080/14662043.2014.919731


Contact details

Office hours

by appointment, in HSB room 504

Primary office location

HSB - EAST - Bldg 201E
New Zealand

Web links