Dr Jennifer Susan Lees-Marshment

BA(Hons) (Keele), MA (Distinction) (Manchester), PhD (Keele)


Dr Jennifer Lees-Marshment is a research-led but practice-oriented academic.

Author/editor of 13 books,  a world expert in political marketing, and A-rated in the NZ research assessment (PBRF) she was also Academic Advisor to TVNZ’s Vote Compass (2014, 2017) and Kiwimeter (2015) initiatives, engaging over a million members of the public in discussing politics and policy and facilitating the University and TVNZ partnering to host the first ever 1 News Young Voters Debate in 2017. Jennifer has presented her research to government staff and won the International Associaton for Public Participation Research Award for Australasia and was appointed to Chair the NZ Magna Carta 800th anniversary committee and promote commemorations by government, professional and educational organisations. See this video on how her research had impact through Vote Compass

In her teaching Jennifer seeks to embed transferrable skills and develop employability, and her innovative course The Practice of Politics explores the nature, suitability, skills and ethics needed to get and succeed when working in politics, government and IR. She created an online resource Teaching the Practice of Politics for other colleagues who wish to teach their own employability course.

Research | Current

Dr Lees-Marshment researches the relationship between politicians, government and public opinion, mainly through the field of political marketing, and more recently, political leadership and political management. 

Jennifer has written 12 books in political marketing, including the first textbook and Routledge Handbook in the field. Her most recent book The Ministry of Public Input considered how public input can be integrated into political leadership, using interviews with 51 government ministers and it won the 2015 Research Award for Australasia from IAP2. Her current project is building the conceptual foundations of Political Management to inform better practice in government.

Jennifer supports the research of other scholars through event management, network creation and editoral leadership - she founded the UK PSA Political Marketing Group and is Editor of the Palgrave Studies in Political Marketing and Management.

She is currently writing a book to define the emerging field of Political Management: planning, organising, leading, HRM and reviewing in politics and government. See www.lees-marshment.org for further details.

Teaching | Current

POLITICS 206 The Practice of Politics - see resource centre at  https://www.coursebuilder.cad.auckland.ac.nz/flexiblelearning/practice-of-politics/ (Auckland login only)

POLITICS 345 Political Marketing - see www.political-marketing.org

POLITICS 704 Political Management in Government 


Previously taught course:

POLITICS 213 Media, Opinion and Propaganda - see resource centre https://flexiblelearning.auckland.ac.nz/pols231/

Postgraduate supervision

Dr Lees-Marshment can supervise graduate research in political marketing, political management, political parties and elections, political communication, political leadership, government and public consultation and government management/marketing. Previous students have worked on topics such as market-oriented parties, market-oriented communication of leaders, political public relations, branding government departments, e-marketing, party participation, e-consultation, nation branding and tourism marketing. Jennifer runs a Political marketing and management network for current and former students, encouraging her graduates to be an active group and attend events such as campaign launches and TVNZ debates in the 2014 NZ election. Her last 3 Masters students obtained jobs immediately after completing their thesis. Check out this video with MA student Tom James who developed a passion for working in market research whilst studying under Jennifer, and got a job with Colmar Brunton with his role including research for government.



Employability Advocate for the School of Social Sciences. See online resources:

For staff: Teaching Employability in the Arts: resources and guidance https://coursebuilder.cad.auckland.ac.nz/flexicourses/teaching-employability-in-arts/

For students: Careers and Employability in the Arts for students https://www.coursebuilder.cad.auckland.ac.nz/flexiblelearning/arts-students-employability/  with links to workshops in 2018

Areas of expertise

  • Political marketing
  • Political management
  • Political leadership
  • Political communication
  • Parties and elections
  • Media, consultation, deliberation and public input

Committees/Professional groups/Services

Recent activities include:

Selected publications and creative works (Research Outputs)


Contact details

Office hours


Primary location

HSB - EAST - Bldg 201E
New Zealand

Web links