Dr Jennifer Susan Lees-Marshment

BA(Hons) (Keele), MA (Distinction) (Manchester), PhD (Keele)


Dr Jennifer Lees-Marshment is is a research-led but practice-oriented academic and is a world expert in political marketing. Her research explores political marketing, political management, leadership and government. She is author/editor of 13 books and seeks to connect university and society where possible through initiatives like TVNZ's Vote Compass in the 2014 New Zealand Election and celebrations to mark the anniversary of Magna Carta. See this video on how political marketing helps give voters a voice in elections.

Research | Current

Dr Lees-Marshment researches the relationship between politicians, government and public opinion, mainly through the field of political marketing which she has established international expertise in, but more recently, political leadership and political management. She is author/editor of 13 books.

Her most recent book The Ministry of Public Input considers how public input through different forms (market research, consultation and deliberation) can be integrated into political leadership, and draws on 51 interviews with ministers in the UK, Canada, New Zealand, Australia and the US about public input in government. It won the 2015 Research Award for Australasia from IAP2 (The International Association for Public Participation).

At the end of 2015 Jennifer began work on a new project to conceptualise Political Management.

Jennifer also aims to support the work of other scholars through research organisation and nurturing leadership, and engage in transfer knowledge through involving practitioners in academic life and applying research to practice.

In her teaching she seeks to embed transferrable skills and applied work alongside a philosophy of collaborative teaching using peer tutors and online resources and in particular a new course The Practice of Politics. She also teaches courses on Political Marketing and Political Management in Government. See www.lees-marshment.org for further details.

Teaching | Current

POLITICS 206 The Practice of Politics - see https://www.coursebuilder.cad.auckland.ac.nz/flexiblelearning/practice-of-politics/ (Auckland login only)

POLITICS 345 Political Marketing - see www.political-marketing.org

POLITICS 704 Political Management in Government 

Postgraduate supervision

Dr Lees-Marshment can supervise graduate research in political marketing, political management, political parties and elections, political communication, political leadership, government and public consultation and govenrment management/marketing. Her students have worked topics such as market-oriented parties, market-oriented communication of leaders, political public relations, branding government departments, e-marketing, party participation, e-consultation, nation branding and tourism marketing.

Jennifer supports her graduates to be an active group and meet socially and attend events such as campaign launches and TVNZ debates in the 2014 NZ election. Her last 3 Masters students obtained jobs immediately after completing their thesis. Check out this video with MA student Tom James. who went on to a dream job with market research company Colmar Brunton with his role including work for govenrment.


Academic Advisor to TVNZ's Kiwimeter, 2016

2016 Keynote (English language) for the Canadian Communication Association conference in Calgary  ‘Everybody's talking at me: managing the incessant communication of public input to our political leaders.’

Chair of the Magna Carta 800th Committee for New Zealand in 2015

CLeaR Fellow in Teaching and Learning for 2015 on the theme Student engagement and achievement 

Academic Advisor to TVNZ's Vote Compass for the 2014 New Zealand Election

Fellow of the Political Management Programme at Carleton University in Canada

President of the NZPSA (New Zealand Political Studies Association) 2011-2012


In 2016 Jennifer is on sabbatical in semester one, and in semester two will complete dissemination work for the new site Teaching The Practice of Politcs, completing her Clear Teaching Fellowship project The Global Practice of Politics.

Areas of expertise

Political marketing, political leadership, consultation, deliberation and public input

Committees/Professional groups/Services

Recent activities include:

Selected publications and creative works (Research Outputs)

  • Lees-Marshment, J. S., Dufresne, Y., Eady, G., Osborne, D., Van der Linden, C., & Vowles, J. (2015). Vote Compass in the 2014 New Zealand election: Hearing the voice of New Zealand voters. Political Science, 67 (2), 94-124. 10.1177/0032318715609076
    Other University of Auckland co-authors: Danny Osborne
  • Lees-Marshment, J. (2015). The Democratic Contribution of Political Market Researchers. Journal of Public Affairs, 15 (1), 4-13. 10.1002/pa.1461
    URL: http://hdl.handle.net/2292/25377
  • Lees-Marshment, J. (2015). The Ministry of Public Input: Integrating citizen views into political leadership. UK: Palgrave Macmillan. Pages: 296. 10.1057/9781137017789
    URL: http://hdl.handle.net/2292/24081
  • Lees-Marshment, J., & Pettitt, R. (2014). Mobilising Volunteer Activists in Political Parties: The view from central office. Contemporary Politics10.1080/13569775.2014.907991
  • Esselment, A. L., Lees-Marshment, J., & Marland, A. (2014). The Nature of Political Advising to Prime Ministers in Australia, Canada, New Zealand and the United Kingdom. Commonwealth & Comparative Politics, 52 (3), 358-375. 10.1080/14662043.2014.919731
    URL: http://hdl.handle.net/2292/23047
  • Lees-Marshment, J., Conley, B., & Cosgrove, K. (Eds.) (2014). Political Marketing in the United States. New York, USA: Routledge. Pages: 318.
    URL: http://hdl.handle.net/2292/23044
  • Lees-Marshment, J. (Ed.) (2012). Routledge Handbook of Political Marketing. Abingdon, Oxon: Routledge. Pages: 388.
  • Marland, A., Giasson, T., & Lees-Marshment, J. (Eds.) (2012). Political Marketing in Canada. Vancouver: UBC Press. Pages: 305.


Contact details

  • Media Contact

Office hours

n/a - on sabbatical in semester one 2016

Primary location

Level 5 , Room 504
New Zealand

Web links