Dr Edward Elder

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Professional Teaching Fellow

Research | Current

Edward's current research focuses on political marketing, political communication and social media engagement in New Zealand and the United States.

Teaching | Current

Semester 1 2021

CAREER 200: Understanding the Workplace - which enables students to build on existing paid work or voluntary service external to their university studies while learning about the dynamics of cultures within professional or organisational settings. 

Selected publications and creative works (Research Outputs)

As of 29 October 2020 there will be no automatic updating of 'selected publications and creative works' from Research Outputs. Please continue to keep your Research Outputs profile up to date.
  • van Esch, P., Duffy, S. M., Teufel, J., Northey, G., Elder, E., Frethey-Bentham, C., ... Heller, J. (2019). ExerStart: helping seniors be active and independent for less. JOURNAL OF SOCIAL MARKETING, 9 (2), 146-160. 10.1108/JSOCM-06-2018-0065
    Other University of Auckland co-authors: Catherine Bentham
  • Lees-Marshment, J. S., Conley, B., Elder, E., Pettitt, R., Turcotte, A., & Raynauld, V. (2019). Political marketing: principles and applications (3rd). UK: Routledge. Pages: 272. 10.4324/9781351136907
    Other University of Auckland co-authors: Jennifer Lees-Marshment
  • Elder, E. (2018). The Clinton campaign: Appeals to moderate swing voters through anti-Trump targeted communication. In J. Gillies (Ed.) Political marketing in the 2016 U.S. presidential election (pp. 81-95). Cham, Switzerland: Springer International Publishing. 10.1007/978-3-319-59345-6_6
  • Lees-Marshment, J., Elder, E., Chant, L., Osbourne, D., Savoie, J., & van der Linden, C. (2018). Vote Compass NZ 2017: Marketing Insights into Public Views on Policy and Leaders. In J. LeesMarshment (Ed.) Political Marketing and Management in the 2017 New Zealand Election (pp. 7-22). Cham: Palgrave Pivot. 10.1007/978-3-319-94298-8_2
    Other University of Auckland co-authors: Jennifer Lees-Marshment, Lisa Chant
  • Lees-Marshment, J., Elder, E., Chant, L., Osbourne, D., Savoie, J., & van der Linden, C. (2018). Political Parties and Their Customers: The Alignment of Party Policies with Supporter, Target and Undecided Market Preferences. In J. Lees-Marshment (Ed.) Political Marketing and Management in the 2017 New Zealand Election (pp. 23-41). Cham: Palgrave Pivot. 10.1007/978-3-319-94298-8_3
    Other University of Auckland co-authors: Jennifer Lees-Marshment, Lisa Chant
  • Elder, E. (2018). Communicating Market-Oriented Leadership in Power and Opposition. In J. Lees-Marshment (Ed.) Political Marketing and Management in the 2017 New Zealand Election (pp. 99-115). Cham: Palgrave Pivot. 10.1007/978-3-319-94298-8_7
  • Elder, E., & Phillips, J. B. (2017). Appeals to the Hispanic demographic: Targeting through Facebook autoplay videos by the Clinton campaign during the 2015/2016 presidential primaries. Journal of Political Marketing10.1080/15377857.2017.1377140
  • Elder, E. (2016). Marketing Leadership in Government Communicating Responsiveness, Leadership and Credibility. Springer. Pages: 148.

Contact details

Primary office location

HUMANITIES BUILDING - Bldg 206
Level 5, Room 505
14A SYMONDS ST
AUCKLAND CENTRAL
AUCKLAND 1010
New Zealand