Beyond measurement artifacts: Integrating measurement equivalence with theory development in cross-cultural research Event as iCalendar

(School of Social Sciences)

11 August 2016

4 - 5pm

Venue: Room 107, Fale Pasifika Complex (273-107)

Contact info: Martin von Randow

Contact email: m.vonrandow@auckland.ac.nz

Website: COMPASS

Professor Gordon Cheung, University of Auckland

Measurement equivalence/invariance (ME/I) is a general term that can be applied to the comparison of the various components of measurement models, and can sometimes be extended to structural models and mean structures.  ME/I is most commonly considered as a condition that should be met before meaningful comparisons of survey results across groups can be made.  In this presentation, Prof. Gordon Cheung is going to demonstrate that measurement (non-) equivalence is not necessarily measurement artifacts.  He is going to explain how various tests of ME/I can be used to examine different phenomena in cross-cultural research and how to integrate these phenomena in the theory development process in cross-cultural research.  Finally, he is going to demonstrate a newly developed method for testing ME/I that can be used to estimate the magnitude of cross-cultural differences in the ME/I context.

Professor Gordon W. Cheung has joined the University of Auckland Business School as Professor of Organizational Behaviour in January 2016. He obtained his BBA from The Chinese University of Hong Kong (CUHK) and his PhD in management from Virginia Tech.  Gordon is well recognized internationally as an expert in structural equation modeling, especially in measurement equivalence/invariance and estimation of moderating and mediating effects in complex latent variable models. He has published more than 20 articles in research methodologies, which have been cited over 7,000 times. He has twice received the Sage Best Paper Award from the Research Methods Division of the Academy of Management (2000 and 2009) and in 2008 the Best Published Paper Award in Organizational Research Methods. He served as the Division Chair of the Research Methods Division of the Academy of Management in 2006/07 and is currently a member of the Editorial Board of Organizational Research Methods, member of the International Scientific Advisory Panel for the Behavioral Sciences Institute (BSI) at Singapore Management University and member of the International Advisory Board, Center for the Advancement of Research Methods and Analysis (CARMA) in USA.


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